The Top 52 Sales Books Every Sales Pro Should Read
Gong.io
SEPTEMBER 19, 2018
Rather than asking customers what keeps them up at night, The Challenger Sale recommends crafting an educational sales pitch that teaches the customer what should be keeping them up at night. Selling software-as-a-service? Imagine the History Channel rewired for salesman consumption. The Challenger Customer. Getting Past ‘No’.
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