Alice Heiman

DECEMBER 12, 2023

She highlights the transformative power of effective positioning, using an illustrative story from her early career where repositioning a product from enterprise CRM to CRM for investment banks led to significant business growth and acquisition by a major player. This podcast is a must listen and her books are both must reads.

Siebel 103

Siebel Positioning Banking SAP 103

DialSource

JULY 8, 2020

In contrast, inside sales reps spend the vast majority of their time at the office, or more recently, in a work-from-home environment , relying on remote-friendly channels to sell. As stated by Tom Siebel, CEO of C3.ai, ai, “Unless companies reinvent themselves and apply AI to their processes, they’re not going to exist.”

Inside Sales 69

Inside Sales Scale Outside Sales Face-to-face 69

Sales Evangelist

APRIL 23, 2020

He’s been with the company for 15 months and he’s had a background in enterprise software for over 25 years. He started his software sales career with Siebel System, the first enterprise CRM and from there, Kevin spent 11 years at SAP and due to an acquisition, also spent time with Oracle. What is a CRM?

CRM 52

CRM Siebel Top of Funnel Face-to-face 52