Tony Hughes

FEBRUARY 22, 2018

The Status Quo and Do Nothing are more megalithic than ever with budgets slashed on razor thin margins. Where I'm going with this is that Trigger Event selling is a science irrespective of technological channel. Understanding and mapping a political power base is more important than ever. They now screen the CEO's LinkedIn Profile!

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

Sales Hacker

MARCH 2, 2020

Shanks has trained and advised 100’s of companies on SPEAR Selling to increase sales pipeline in all types of sales functions (inside sales, field sales, customer success, channel sales). The book reveals today’s new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Tony Hughes

MARCH 13, 2018

If you're a sales person, sales manager or CEO that aspires to greatness this year and leveraging the new channels to book major revenue, remember that it's not just about social selling – it's about advanced strategic social selling ! Build out a YouTube channel of customer testimonials. Tactics without strategy are a fool's errand.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63