Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. The Go-To Channel: Cold Emails. So, which ones exactly?

Outbound 63

Outbound Campaigns Channels Ideal Customer Profile 63

Zoominfo

JANUARY 20, 2018

And how can you determine what type of content is going to resonate with your prospects? The answer to each of these questions, and the key to content marketing success, is something called content mapping. If you don’t understand the prospect’s path to becoming a customer, your marketing will always be subpar.

Top of Funnel 100

Top of Funnel Marketing Social Media Ideal Customer Profile 100

Chorus.ai

DECEMBER 15, 2020

Do you send your follow-up through social media channels as well? For clarity’s sake, in this article, we’re going to be talking about follow-up after your first call with a prospect, as opposed to lead follow-up. Unlike most marketing emails, a follow-up email subject line should be direct and to the point.

Follow-up 118

Follow-up How To Call-back Social Media 118

Sales Overdrive

JULY 15, 2011

Particularly for small to medium organizations, whether you are the CEO, company leader, consultant, or sales and marketing team member, you likely see areas and opportunities for growth. Or, do we make ourselves vulnerable by making customers and prospects “connect the dots” themselves? Align Your Strategy and Messaging.

Lead Rank 20

Lead Rank Lead Scoring Margin Competition 20