article thumbnail

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

In fact, sales leaders are tired of hearing about traffic stats when all they care about is if any of it is generating leads for the sales force. Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. VP of Marketing who needs to generate leads for the sales field.

ROI 306
article thumbnail

PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

Subscribe to the Sales Hacker Podcast. If RFPs are slowing down your sales team, you need to check out Loopio. The platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable, previously, absolutely unthinkable.