Sales Hacker

SEPTEMBER 29, 2023

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. So, what is ACTUALLY working? There is no one-size-fits-all!

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

DiscoverOrg Sales

MARCH 27, 2017

Account-Based Marketing (ABM) is a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts. The longer the sales cycle and the more complex the deal, will increase the the need for more metrics that lend insights into an account’s progress through the funnel.

Account Based Marketing 120

Account Based Marketing Account Top of Funnel Webinar Metrics 120

Pointclear

JULY 26, 2012

Click to start video at this point — In response to a question about how the demand waterfall addresses different target tiers like enterprise and named accounts, Tony comments, “What’s the role of marketing going to be vis-à-vis a global account vs. a territory account vs. an SMB account, and for your channel?

Lead Rank 145

Lead Rank Video Inbound Lead Scoring 145

Chorus.ai

SEPTEMBER 12, 2019

It’s fundamental to driving revenue, and giving sales reps information that’s key to targeting the right customers and closing deals. There are two common types of sales strategies. The old-fashioned model: Outbound sales — is centered on the actions of a seller. This means there’s margin for error.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Webinar Metrics Strategy 62

Close.io

JUNE 24, 2019

What is sales development? Sales development vs business development: Are they the same? 4 reasons why sales development is essential to your business. Sales development team members/roles. Outbound sales development representatives. Inbound sales development representatives. 21 times higher.

Outsourcing Services 91

Outsourcing Services Lead Rank Hiring Sales Qualified Lead 91

Sales Hacker

MARCH 2, 2020

The Pirate’s Guide to Sales. The Sales Acceleration Formula. Mastering the Complex Sale. Sales Development and Prospecting. The Sales Development Playbook. Outbound Sales, No Fluff. Sales Models and Fundamentals. The Transparency Sale. Outbound Sales, No Fluff. Top of Mind.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141