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Sales Talk for CEOs: Relationships Over Sales Pitches with Eduardo Coll (S5Ep19)

Alice Heiman

Forget the traditional sales pitch; it’s all about relationships and networks. This was the sage advice from Eduardo Coll, when he talked with Alice on “Sales Talk for CEOs.” Prioritize Relationship-Building: Train your sales team to focus on establishing relationships first. Key Takeaways for CEOs 1.

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What is the Secret to Successful Sales Effectiveness Initiatives?

SBI Growth

He was warning his Sales and Marketing leaders of the dangers of implementing change. The president offered sage advice to the leadership team. This post is for Sales and Marketing leaders and their HR business partners who are implementing change. They were eager to see the results of new structure and processes.

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How to Avoid the Trash Folder

No More Cold Calling

Most ask me to buy lists of Salesforce, Oracle, or Sage users. It’s not only stupid; it’s a waste of sales time. Launching an owned-media site or supporting a visually rich Pinterest channel does not make your brand instantly accessible and trustworthy. Your prospects don’t want to hear your generic sales pitch.

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Q3, Q4 and Beyond

Pipeliner

In the immortal words of sales guru, T.S. As sales managers everywhere offer their guidance and motivation that, even with these ends and beginnings that remain in the year, there’s still time to make good things happen. And we’re flooded with blogs sharing sage insights about how to do just that – close the year strong.

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Building Client Trust in a Virtual World

No More Cold Calling

I almost fell out of my chair when I heard this from a VP of Sales. But the same is true if they’re using that sales approach when meeting in-person. There’s a saying in sales: Clients buy with emotion and justify with fact. Start with a Referral Introduction. Skip the Sales Pitch, Nurture Trust with Conversation.