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Better Together: IoT and CRM for the Manufacturing Industry

SugarCRM

Embracing The Wave of Change With distribution channels and sales models in flux, manufacturers recognize the importance of building relationships with their customers. The use of hybrid sales models, combining both online and offline channels, and mixing inside sales with field sales, is increasingly prevalent in the manufacturing sector.

CRM 26
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5 Core Lead Management Features Your CRM Needs

SugarCRM

Campaign Management At a minimum, all CRM tools should include the basic features of lead management. For example, many organizations use core lead management tools to check in with existing customers in their CRMs when running promotions. Lead Reporting In all CRM processes, reporting tools are the golden standard.

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8 Ways Modern CRM is Reshaping The Manufacturing Industry

SugarCRM

The adoption of new channels and technologies, such as consumerization of B2B, reduction in layers of distribution, the Internet of Things (IoT), Analytics, and AI, are disrupting traditional business models and creating new opportunities for growth. It is not only sellers and marketers that maintain relationships with customers.

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A Tale of 3 CRMs: What is CRM and What Does it Do?

SugarCRM

According to CRM.org , “[a] CRM gathers customer interactions across all channels in one place. Keep your customer data in one place and build tools for collaboration, automation, and reporting in the same place. So, before you implement a Customer Relationship Management tool, determine your goals first.

CRM 29