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Sensemaking: Selling To Customers In The “Simple Quadrant”

Partners in Excellence

But how to we work with customer addressing problems and solutions in this space? As the Cynefin model outlines, the method is pretty straight forward: First, we and the customer must “ sense.” We choose to engage different buyers within our customer. One of my clients sold basic chemicals.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Anita Nielsen is a best-selling author and sales performance coach. Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. ” Aletta Noujaim.

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