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TSE 1090: I'm Selling More Than Water

Sales Evangelist

The municipalities add all kinds of chemicals into the water to kill bacteria. The company installed its system in a fish farm it owns and they reduced the harvest time by three to five months. Troy calls it water math. Troy's company works to subtract those things so it doesn't get to the customer. Troy personalizes the message.

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The Lost Art of Selling

Platinum Rules for Success

The theory was that if we could create demand for our products and services through advertising and promotion, we merely needed to harvest the flood of incoming orders in our call centers or order desks. Many of them mistakenly believe that their people possess the same skills they possess. It is simply not true.