article thumbnail

The Lost Art of Selling

Platinum Rules for Success

Suddenly, sales teams were deemed too expensive to maintain, and the responsibility for driving revenues shifted to the marketing department. The second major shift was from traditional marketing to online marketing and social media, providing real time global reach for our marketing messages. It seemed like a panacea.

article thumbnail

TSE 1090: I'm Selling More Than Water

Sales Evangelist

The municipalities add all kinds of chemicals into the water to kill bacteria. He hasn't done any marketing in his business since he started. The company installed its system in a fish farm it owns and they reduced the harvest time by three to five months. Troy calls it water math. Troy personalizes the message.