Sales and Marketing Management

JULY 29, 2020

I’ve been talking to leaders in industries far and wide, from manufacturing, distribution, chemicals processing, tech, pharma and more. Communicate with customers, both internal and external, as well as prospective customers to gage their plans. This is no small feat in a recession.

Chemicals 177

Chemicals How To Margin Pivotal 177

PandaDoc

NOVEMBER 25, 2022

This methodology can work both for prospects that aren’t yet aware of their problems and for those that know what they want. The typical process usually goes like this: Find prospects whose problems align with the solution that the company is selling. Nurture a contact within the customer’s organization. Long-term efficiency.

Solutions Selling 52

Solutions Selling Ideal Customer Profile Lead Rank Lead Scoring 52

Platinum Rules for Success

NOVEMBER 9, 2016

The theory was that if we could create demand for our products and services through advertising and promotion, we merely needed to harvest the flood of incoming orders in our call centers or order desks. Too often, customers become immune to the wiles of marketing and promotion. Why We Need Trust More Than Ever. It is simply not true.

Face-to-face 49

Face-to-face Chemicals Social Media Real Estate 49

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. I had never quit a job before unless it was due to a promotion or a better opportunity. Time to take notes. Lori Richardson.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130