Babette Ten Haken

OCTOBER 8, 2018

Do we negatively bias customer inclination to further engage with us, our organizations and our brands? Think about an over-dependence on cold calling, marketing automation and running around networking events throwing business cards at everything. Then put ourselves in the shoes of current and potentially future customers.

Ideal Customer Profile 88

Ideal Customer Profile Customer Chemicals SME 88

Babette Ten Haken

SEPTEMBER 26, 2018

One of my clients is an Industry40 small custom fabricator with a sales force of two: the CEO and the General Manager. However, the GM generates business by cold calling companies and bidding on whatever crumbs of projects they throw in his direction. Babette’s Playbook of collaboration hacks, Do YOU Mean Business?

Ideal Customer Profile 74

Ideal Customer Profile SME Scale Hiring 74

Sales Hacker

OCTOBER 7, 2021

I scheduled a demo on my very first cold call and that felt like the first “aha moment” of my career! I struggled at first when it came to making cold calls. The best salespeople in the biz had to fumble on their first cold calls – trust the process! Be confident. Maggie Callahan.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130