Key Take-aways from 3 Compelling Sessions at #DemandCon
SBI
APRIL 17, 2013
Most interesting stat : 92% of prospects NEVER respond to a cold call or email. Meagen Eisenberg , VP of Demand Generation at DocuSign described how she accelerates the pipeline with a content marketing and lead nurturing system. Umberto Milletti , CEO of InsideView spoke of better lead conversion through ‘enrichment.’
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