Collateral Construction Customer Service Marketing 
The Brooks Group
OCTOBER 18, 2010
Many organizations operate solely through marketing. For example, if a CEO "carried a bag" at one time in her career, it's a lot easier to successfully construct a sales culture. The sales department must bring collateral value to the enterprise. A sales effort is only one of many ways to generate revenue.
Hubspot Sales
AUGUST 23, 2023
Avoid stuffing your email with marketing cliches and buzzwords. Instead, use your knowledge about your buyer persona to construct a personalized message that addresses their unique needs. Overly fancy email templates can make your emails seem impersonal and spammy — even with customization.
Expert insights. Personalized for you.
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