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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Baseline refers to a minimum level or starting point from which further measurements or comparisons can be made for analyses, forecasting, performance improvement or strategy formulation. . Demand Generation. Discount means a promotional reduction in the cost of a product or service, commonly deployed to speed up sales.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Everyone wants mentors, and they’re extremely valuable, but don’t discount what you can learn from others at the same career stage as you are, both within your own company or elsewhere. Comparison is the thief of joy. What would you tell a woman just starting a career in sales?

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Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Demand Generation In the Face of Frugalnomics and.

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