All the things marketers can (and should) be doing with a CRM
Nutshell
JANUARY 30, 2020
Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Who’s attending webinars. Tracking source to sale. Targeting based on behavior, location, and other data. Segmentation.
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