4 ways to use your CRM to power your sales and marketing feedback loop
Zendesk Sell
MARCH 21, 2019
blog posts, white papers, eBooks) to make a sale. Here are questions to consider when creating a shared lead scoring strategy: What are your criteria for a prospect to become a qualified lead? What score means a prospect can be considered an MQL? When departments aren’t aligned, it can trigger multiple problems.
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