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Take the Sensory Price TEST - Harvard Business Review

HeavyHitter Sales

My recent Harvard Business Review article titled “ Research: How Sensory Information Influences Price Decisions” was based upon a fascinating sales linguistics experiment.   The conversations salespeople have with prospective customers are quite complex. It is plastic construction that staples up to 30   sheets.

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The 5 Immutable Laws of Selling

SBI

The straightforward and bold-faced revelation in the heading of this article will stand as a commandment in its own right. It is constructed of points and planes of dimensional perspective. Outcome Confidence : The prospect must have the highest degree of confidence that the predicted success can and will be realized.

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