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What's it take to generate leads that fuel your forecast?

Pointclear

While all of these scenarios have potential, none could be called a lead. Just try to pass them on to your field sales team and you’ll see. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process.

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Marketing, Sales, and the Power of the OOCH

SBI

The subjects of both books are decidedly applicable to the field of Sales and Marketing. No one understands this better than a Sales Professional. To “ooch” is to construct small experiments to test one’s hypothesis. I’m sure that there are many ways that ooching can come into play in our marketing and sales strategies.

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The Secret Path to Successful Sales Calls

SBI

Tweet Sales calls are conversational journeys. Your primary task is to lead the conversation from its point of origin, to a concise, coherent and contemplative location. If you are to achieve your sales objective, you’ll need to guide each and every conversational journey with precision. Preliminary Conversation Maps.

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