Demand Gen - Nature, Nurture, or Both?
Green Lead's B2B
APRIL 3, 2013
37% of prospects that were nurtured move on to further sales activity from an introductory meeting, 12% higher than those not nurtured. Similar to b2b inside sales teams, we book meetings with C/VP level executives on our clients' behalf and only get paid when the meetings take place. Last year some stats started changing.
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