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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

Through what we labeled the “Revenue Delivery System,” JD Edwards sales and marketing leadership invested in a strategic approach to drive demand generation and equip the sales team to effectively sell to targeted markets. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft.

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PODCAST 154: Guided Selling with Neil Ringers

Sales Hacker

We’re focusing on how to win in the new sales era: new go-to-market strategies, deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and fortune 500 companies. It was my foundation for success in selling and going to market. Show Introduction [00:00].

Oracle 102
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PODCAST 77: Navigating the Pace and Pressure of Startup w/ Vikas Bhambri

Sales Hacker

It’s his responsibility and their team’s responsibility to deliver knowledge and value in every conversation that they have with customers and partners. I came into Oracle via the PeopleSoft acquisition where I was a sales engineer. My engineering peers, my product, my CEO, my head of marketing, etc.

Oracle 50
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PODCAST 41: Helping Marketo IPO and Achieve Hyper Scale with Bill Binch, CRO of Pendo

Sales Hacker

The first is Chorus.ai , the leading conversation intelligence platform for high gross sales teams. Chorus records, transcribes, and analyzes business conversations in realtime to coach reps on how to become top performers. He’s had sales leadership experiences at Oracle, PeopleSoft, and BEA Systems.

Scale 13