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A Guide to Marketing Automation

Zoominfo

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. How Does Marketing Automation Work? Find the right tool.

Marketing 246
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A Guide to Marketing Automation

Zoominfo

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. How Does Marketing Automation Work? Find the right tool.

Marketing 113
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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. Here’s how to make sure your B2B marketing strategy gets results. What is B2B Marketing? Achieving alignment can be challenging due to differences in goals, metrics, and strategies.

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A Guide to Marketing Automation Implementation

Zoominfo

Some sample KPI’s to look at include: Cost per lead. Average lifetime customer value. Not all marketing automation platforms are created equally; success often relies on which tool you choose. Here are the individuals necessary for a successful marketing automation implementation: Email marketing specialists.

Marketing 113
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Best Lead Generation Tool and Services For 2023

LinkedFusion

Are you ready to supercharge your business growth through lead generation? We’re about to take a deep dive into the process that turns curious prospects into a purchasing customer. Ready to rev up your engines for this lead-fueled adventure? What Is the Lead Generation Process? How to Do B2B Lead Generation?

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ActiveConversion: New Features Impress

SBI

The solution is particularly well suited for companies that use traditional or integrated marketing campaigns, and are primarily interested in identifying who is interested in their products and services and when would be the best time to call their prospects. ActiveConversion can work with 10 major email service providers (ESPs).