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CRM Is Dead! Long Live CX!

SugarCRM

I was listening today to one of my favorite industry podcasts called CRM Playaz , hosted by two intelligent dudes, Paul Greenberg and Brent Leary. At the front end of the show, they debated the topic of “is it CRM or CX?” Many in the (legacy) CRM industry have recast the sector as the CX industry. Here’s the gist of the debate.

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What Does Generative AI Mean for The Future of Marketing?

SugarCRM

Elevate Existing Content For marketers, old content is a goldmine. Thanks to such capabilities, you can now use generative AI alongside your Ideal Customer Profile (ICP) to get detailed customer segments and achieve consistent and relevant customer experiences. Learn more CRM trends from our 2024 Satte of CRM Report !

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FSIoffice: The Road to Operational Success with SugarCRM

SugarCRM

With both portfolios rapidly growing, FSI Office needed to find a CRM to help them manage, engage, and give a little TLC to their customer and prospect base. FSIoffice also focused on improving customer service with the help of Sugar Serve, where they can easily document, track, and close the loop on customer interactions.

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SugarCloud: 7 Benefits of Cloud Computing

SugarCRM

Cloud computing solutions have also changed the way businesses provide customer service, with tools like Sugar Serve providing a dedicated way to address customer concerns without risking their business. By opting to go with a cloud-based CRM, you avoid the need for on-premises servers. Internet users create 2.5

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