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CRM Is Dead! Long Live CX!

SugarCRM

Along the way, we have seen the term “CRM” change and grow to include many concepts like sales force automation, customer service automation, marketing automation, and many, many other related software categories. Thirty years ago, CRM software meant tracking contacts and sales deals on your laptop with Act, Goldmine, or Siebel.

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What Does Generative AI Mean for The Future of Marketing?

SugarCRM

Elevate Existing Content For marketers, old content is a goldmine. Thanks to such capabilities, you can now use generative AI alongside your Ideal Customer Profile (ICP) to get detailed customer segments and achieve consistent and relevant customer experiences. Generative AI is a great tool to use in this context.

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FSIoffice: The Road to Operational Success with SugarCRM

SugarCRM

With both portfolios rapidly growing, FSI Office needed to find a CRM to help them manage, engage, and give a little TLC to their customer and prospect base. FSIoffice also focused on improving customer service with the help of Sugar Serve, where they can easily document, track, and close the loop on customer interactions.

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SugarCloud: 7 Benefits of Cloud Computing

SugarCRM

Cloud computing solutions have also changed the way businesses provide customer service, with tools like Sugar Serve providing a dedicated way to address customer concerns without risking their business. Contact the SugarCRM sales team now and get the competitive advantage you need at a price you can afford.

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