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CRM Is Dead! Long Live CX!

SugarCRM

I was listening today to one of my favorite industry podcasts called CRM Playaz , hosted by two intelligent dudes, Paul Greenberg and Brent Leary. At the front end of the show, they debated the topic of “is it CRM or CX?” Many in the (legacy) CRM industry have recast the sector as the CX industry. Here’s the gist of the debate.

CRM 49
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The Adapter’s Advantage: Jon Ferrara on Building Customer Relationships

Allego

Jon Ferrara is a serial entrepreneur, CRM pioneer, speaker, and leader in the relationship economy, which is the foundation of social selling and modern-day sales. Ferrara is the founder and CEO of Nimble, an award-winning social sales and marketing CRM for individuals and teams. In 1999, Goldmine was acquired by FrontRange.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. Although it might require a degree of creativity and some digging, Quora can be a goldmine of information.

Research 233
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A Guide to Building a Referral Network for Your SMB

Act!

That’s what makes referral networks a marketing goldmine. Improve customer experience Here’s the thing—if a customer encounters several difficulties when purchasing from you, they won’t recommend your products or services to others. A CRM platform like Act! For instance, Act!

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. Although it might require a degree of creativity and some digging, Quora can be a goldmine of information.

Research 100
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What Does Generative AI Mean for The Future of Marketing?

SugarCRM

Elevate Existing Content For marketers, old content is a goldmine. AI is taking the future of sales, marketing and customer service. Learn more CRM trends from our 2024 Satte of CRM Report ! It poses the potential to be constantly refreshed and updated with recent insights.

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Solving the CRM Problem

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Yesterday I wrote about solving the Sales Performance Problem and today I'll write about solving the CRM problem. CRM is very much a problem, not because there aren't choices, but more because companies make bad decisions. Company has archaic CRM. CRM is too slow to respond.

CRM 215