CRM Demand Generation Marketing PointClear 
Pointclear
MAY 21, 2013
How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? Ask any group of marketing communications managers, exhibits managers or even marketing managers and less than 40%, overall, know the quotas for the sales channel they represent. CRM is a part.
Pointclear
OCTOBER 1, 2015
There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?
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The Pipeline
MAY 13, 2011
What you should do: Nothing new here — keep your crew well-trained in professionalism, product, and market. I do believe salespeople can and should write blog posts about their market or selling in general if they are thoughtful and articulate. Those are as much for sales as they are for marketing. PointClear PD.
Pointclear
MAY 5, 2011
In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.
Pointclear
AUGUST 20, 2015
I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?
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