Pointclear

FEBRUARY 27, 2014

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. Marketers thought that the new CRM software would solve their customer service and customer retention problems.

Marketing 266

Marketing Strategy Eloqua Marketo 266

LeadFuze

MAY 11, 2021

Here’s one of the great B2B experience examples: If it took a week to close one deal, but two hours for another, you can identify that there might be an issue with the lead qualification process. Map out your customer journey. You can use a tool such as Eloqua to set up your customer journey map. The best part?

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

The Sales Association

MAY 22, 2011

Why Telemarketing Remains the Unsung Hero of Lead Generation. She is the former Vice President of Telesales & Customer Service at Lotus Development, a subsidiary of IBM. From the beginning, I saw the value of leveraging and integrating many marketing and sales channels in support of the customer relationship and the sale.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24

Sales Hacker

OCTOBER 7, 2021

Rachael Rohn’s 15+ year career has focused on leading high-growth companies across a variety of industries, including e-commerce, healthcare, and real estate, where technology is leveraged to improve the consumer experience. Waninger is the Founder and CEO of Lead at Any Level. 2x Founder leading sales, marketing and operations teams.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130