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Marketing Automation is Not Marketing Strategy

Pointclear

Or, “Once this automation system is installed, it will take our marketing to the next level.” Marketers thought that the new CRM software would solve their customer service and customer retention problems. This worries me. Marketers sometimes see automation as a silver bullet. But it’s only a tool. Expectations dashed.

Marketing 266
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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

She is the former Vice President of Telesales & Customer Service at Lotus Development, a subsidiary of IBM. In this position, her organization delivered $151 million in sales from corporate customers in addition to managing one million plus Customer Service inquiries.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Do some self-assessing about what your value proposition is and what your value system is. Find organizations to represent and sell for that align with your value system and is complimentary to your value proposition. There is room for all of us and a good support system is invaluable. Laura Hopkins. Reva Pellerin.

Hiring 130