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Mastering Sales ROI in Manufacturing: Strategic Lead and Opportunity Management

SugarCRM

Welcome to the first part of our four-part series, Mastering Sales ROI in Manufacturing: A SugarCRM Guide. For manufacturers, lead nurturing is an important part of maintaining a sales pipeline because it helps you nudge your leads closer to taking the next step toward becoming a customer.

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From Reactive to Proactive: How Organizations are Using AI-Infused CRM to Level-Up CX

SugarCRM

But there still is a question: How can companies make customer data actionable to transition from a reactive to a proactive CX approach? Turn Intent Data into Proactive Action Data alone is not enough to give you context to what customers want and need.

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What is Data Enrichment and Why It Matters?

SugarCRM

Here’s one recurring issue companies face when handling data: quality. Although all companies have data entry points across their channels (think marketing, sales, customer service, etc.), not all data entering their databases is accurate and valuable. Purchase intent data.

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