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The Next Big Thing is…

Appbuddy

We decided to gather a cross section of APAC industry experts to discuss the key developments that affected their businesses and industries last year, as well as how these changes will drive the Next Big Thing across email marketing and data management. This has led to a change in marketing, especially around email and social media.

Merkle 52
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Mobile CRM: Choosing the Right CRM Solution for Your Business

Customer Centric Selling

A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. The development of Mobile CRM has been influenced largely by recent shifts in technology – in particular, the movement towards mobile, social, big data, and cloud technology.

CRM 40