Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
Buyers can gather much pre-sale information via an online search. Here, inbound marketing and inside sales organizations are paramount. In SMB, the owner of the business is often the buyer and decision maker: point, click, done! Is it primarily cost efficiency—i.e., It must be actively managed on an on-going basis.
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