170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions
Sales Hacker
NOVEMBER 15, 2017
Champion/Challenger Test is a testing approach for determining the best engagement strategy for a given market segment, wherein the Champion represents your current production/servicing paradigm while the Challenger(s) represent new or different ways of doing things. Demand Generation. Direct Sales. Inbound Sales.
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