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WHY IS IT SO HARD TO ACCESS DECISION MAKERS?

Mereo

According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers. Then use this information to create marketing campaigns and related sales enablement tools. Deliver innovative insights and ideas.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

While the funnel is centered around the awareness, consideration, and decision stages of the customer’s journey, the circular flywheel focuses on attracting, engaging, and delighting prospects, leads, and customers. In this stage, a prospect has demonstrated they have a problem your product can solve. First up is the attract phase.

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The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

Gatekeeper: Blocker in getting a product implemented or approved. This is when a prospect has demonstrated they have a problem your product can solve. At this time the prospect has likely asked for a quote or a trial period and are nearing a decision on whether or not to purchase. Buyer: Owns the budget. Choose a sales strategy.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Sales Development and Prospecting. Fanatical Prospecting. Combo Prospecting. High-Profit Prospecting. Predictable Prospecting. Prospects never control anyone who has mastered David Sandler’s 7-step program for top sales. Sales Development and Prospecting. The Seller’s Challenge. Top of Mind.