DiscoverOrg Sales

APRIL 12, 2017

It’s easy to see the correlation between data accuracy and sales efforts: If phone numbers are correct and link sales reps directly to their buyers, they can spend more time talking to likely prospects at the other end of the line, rather than shaking down a phone tree of gatekeepers. 50% fewer encounters with gatekeepers.

Data 222

Data Scale ROI Gatekeeper 222

SalesLoft

JUNE 26, 2020

Manager of Demand Generation at Limeade, believes that executing on an account-based strategy first requires establishing good organizational health. In fact, there should never be a handover between marketing and sales once a prospect becomes a lead. Lindsay Gates, Sr. Want to hear more? Account-Based at Limeade.

Account 52

Account Account Based Marketing Demand Generation Targets Demand Generation 52

Mereo

JULY 14, 2022

According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers. When your salespeople manage to engage a decision maker, too, they must be prepared with the right talking points and framing.

Decision Maker 36

Decision Maker Gatekeeper Ideal Customer Profile Analysis 36

The Bridge Group

SEPTEMBER 19, 2017

I wanted real practitioners to share advice so I reached out to Kevin Dorsey , Head of Sales Development and Enablement at ServiceTitan, and Natasha Miller Sekkat , VP of Demand Generation at ClickSoftware. What’s a gatekeeper? Rather than post the full transcript, I’ve grouped their thoughts below. What’s Salesforce?

Promotion 36

Promotion Hiring Gatekeeper Decision Maker 36

Sales Hacker Training

NOVEMBER 6, 2019

Authenticity is so much more inviting than a canned sales pitch, and your prospects with thank you for it. Director of Demand Generation at Nextiva. I Identify a challenge (getting through gatekeepers, dealing with a pricing objection, getting to power), and then I identify two different approaches to solving that challenge.

Hiring 79

Hiring Demand Generation Agencies Up-Sell Hubspot 79

Hubspot Sales

AUGUST 21, 2023

While the funnel is centered around the awareness, consideration, and decision stages of the customer’s journey, the circular flywheel focuses on attracting, engaging, and delighting prospects, leads, and customers. In this stage, a prospect has demonstrated they have a problem your product can solve. First up is the attract phase.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Hubspot Sales

NOVEMBER 21, 2018

Gatekeeper: Blocker in getting a product implemented or approved. This is when a prospect has demonstrated they have a problem your product can solve. At this time the prospect has likely asked for a quote or a trial period and are nearing a decision on whether or not to purchase. Generate interest.

Paid Content 133

Paid Content Top of Funnel Lead Rank Webinar Metrics 133