Demand Generation Follow-up Infusion Tools 
SBI Growth
DECEMBER 12, 2012
Outsourced content simply is not infused with deep domain knowledge. Save yourself time now (and your job) by standing up an Internal Content Marketing Agency team. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently.
SBI Growth
OCTOBER 14, 2013
You can also sign up for this free event to get an in-depth review. Outsourced content simply is not infused with deep domain knowledge. Save yourself time (and your job) by standing up an Internal Content Marketing capability. By attending, you will get a copy of our Content Grader Tool + dozens more tools free.
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SBI Growth
NOVEMBER 6, 2013
B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. In year one, this is the lowest hanging fruit to generate momentum. Infuse the Sales Process with Buyer Insights.
Sales Hacker Training
NOVEMBER 21, 2022
You need to know when to talk and when to shut up. And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. There’s no need to be doing manual tasks anymore like following up on cold emails one by one. You need empathy, grit, and drive. But here’s another fact: sales is HARD!
SBI
DECEMBER 30, 2019
The consistent collection of prospect information, fast delivery of relevant content both at the show and in follow-up and a record of conversations and interest level of each prospect are critical. There’s a difference between Active Demand and Demand Generation. Active Demand already exists.
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