SugarCRM

DECEMBER 20, 2022

Demand Generation is one of the most common uses for ABM, but if poorly aligned to sales, can often result in low conversion or regression into basic “MQL” programs. To wrap things up – there are so many ways to leverage your CRM data, especially to boost your ABM programs. Alignment Around Unified Data.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

SugarCRM

NOVEMBER 18, 2021

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. This is another fallacy that can create unrealistic expectations and disappointments up and down the organization sponsoring the webinar.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation Targets 48

SugarCRM

OCTOBER 19, 2021

Marketing automation solutions, like Sugar Market , can embed demand generation technology and processes into your CRM. This simple functionality gets sales excited about lead generation and dramatically reduces follow-up time. They also feel overwhelmed by the incoming data.

Lead Rank 49

Lead Rank Lead Scoring CRM Sales Qualified Lead 49

SugarCRM

FEBRUARY 11, 2020

For example, some networks allow you to target people who follow certain accounts or other characteristics that might not be in your standard personas and using those parameters wisely can help expand your reach. The post A Guide to Mastering Paid Social Media Advertising appeared first on SugarCRM.

Social Media 26

Social Media Advertising Advertising Media 26

SugarCRM

FEBRUARY 11, 2020

For example, some networks allow you to target people who follow certain accounts or other characteristics that might not be in your standard personas and using those parameters wisely can help expand your reach. The post A Guide to Mastering Paid Social Media Advertising appeared first on SugarCRM.

Social Media 20

Social Media Advertising Advertising Media 20

SugarCRM

OCTOBER 19, 2021

Marketing automation solutions, like Sugar Market , can embed demand generation technology and processes into your CRM. This simple functionality gets sales excited about lead generation and dramatically reduces follow-up time. They also feel overwhelmed by the incoming data.

Lead Rank 26

Lead Rank Lead Scoring CRM Sales Qualified Lead 26