article thumbnail

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. That’s where intent data comes in.

article thumbnail

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. That’s where intent data comes in.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Pipeline ? POGO POWER

The Pipeline

I started out life playing in punk rock and rock bands, but took a job as a chemist working in pharmaceuticals. Demand Generation. Funnel management. What follows is that interview with Peter, Author of “Punk Rock People Management” and “Sex, Leadership and Rock’n’Roll”. Cold calling. Communication. Customer Care.

Pipeline 237
article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Sales Manager focused on front of the funnel processes. She earned a bachelor’s degree in Economics from Ramapo College of New Jersey and a master’s in jurisprudence (MSJ) specializing in pharmaceutical and medical device law and compliance from Seton Hall University School of Law. ” Brittney Yastrub. Enthusiasm.

Hiring 130