Demand Generation Gatekeeper Promotion Training 
The Bridge Group
SEPTEMBER 19, 2017
A few weeks ago, I shared my research on the failure rate of SDR-to-AE promotions. The post-promotion failure rate for SDRs with 11 or fewer months experience was 55%. Why risk promoting SDRs to AEs at all? You’re looking for the "the trifecta" from your SDR-to-AE promotions: Lower attrition rates than external hires.
Hubspot Sales
AUGUST 21, 2023
Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising. After that, your customer should ideally turn into a promoter. Now, let’s get started.
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Hubspot Sales
NOVEMBER 21, 2018
Gatekeeper: Blocker in getting a product implemented or approved. This model is easy to build, but harder to scale, because it takes time and money to hire and train a full sales organization. Generate interest. This occurs through demand generation, which can happen with inbound and/or outbound strategies.
Sales Hacker
NOVEMBER 15, 2017
Demand Generation. Discount means a promotional reduction in the cost of a product or service, commonly deployed to speed up sales. Gatekeeper. General Manager. Gatekeeper is a person (e.g., Sales Training. Sandler Training. Deal Closing. Decision Maker. Direct Mail. Direct Sales. Segmentation.
Tony Hughes
MARCH 13, 2018
Everyone in marketing should get trained on Challenger Sales and everyone in sales should study The New Rules of Marketing and PR. Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand. Think social cross-training.
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