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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. Newsletters I didn’t register for, promotional offers, meeting requests, I’m seeing an influx. So here’s how I decided to dig deeper to see if I was on the right path.

Outbound 195
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5 Sales Management Myths Debunked

SBI Growth

He had just been promoted 6 months ago. Before his promotion Mike was the can’t-miss Sales Manager. Find a different way to generate high quality leads. The office telephone is a dying demand generation tool. Training events that lack post-event reinforcement seldom see results.

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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. Newsletters I didn’t register for, promotional offers, meeting requests, I’m seeing an influx. So here’s how I decided to dig deeper to see if I was on the right path.

Outbound 147
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Bridging the SDR-to-AE Promotion Gap (Two Leaders' Perspectives)

The Bridge Group

A few weeks ago, I shared my research on the failure rate of SDR-to-AE promotions. The post-promotion failure rate for SDRs with 11 or fewer months experience was 55%. Why risk promoting SDRs to AEs at all? You’re looking for the "the trifecta" from your SDR-to-AE promotions: Lower attrition rates than external hires.

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How to Build An All-Star Go-to-Market Team

Highspot

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success. Who is on the GTM Team?

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

Mary specializes in leveraging modern learning techniques and tools to enable and train global software sales teams to achieve revenue objectives in a fast-paced, competitive environment. Then there were opportunities for me to do training, before it was called sales enablement. Part of my job was training and enablement.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Media selection and promotion plans. This is happening because part of the content production training includes mapping persona content to the Buyer’s Journey.