Channels Demand Generation Promotion Training 
Openview
AUGUST 23, 2018
Crafting your channel program should be a very deliberate activity. Although you may start with the channel in an opportunistic model, building a program with careful thought and purpose will serve the business in the long run. Understand the internal roles and investment needed to support the channel. Phase 1 – Assessment.
Highspot
FEBRUARY 29, 2024
Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success.
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Pipeline
APRIL 1, 2024
Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. Train your reps to understand a lead’s challenge and offer solutions accordingly. Showcase client testimonials and promote them on your social media pages.
Highspot
JULY 18, 2023
Marketing enablement is all about empowering your marketing team to be more productive in their roles by creating a system to equip, train, and coach them. It involves providing your marketers with everything they need – from the technology, tools, processes, content, training, and analytics – to increase pipeline and drive sales.
Sales and Marketing Management
OCTOBER 23, 2017
famously promoted the fish sauce he was known for (so beloved across the Mediterranean that even people in France knew his name) with descriptions he knew would appeal to well-heeled consumers; mackerel as the “flower” of the sea. In the Expand phase, think about training and adoption. Find a big idea. How about video marketing?
Sales and Marketing Management
OCTOBER 23, 2017
famously promoted the fish sauce he was known for (so beloved across the Mediterranean that even people in France knew his name) with descriptions he knew would appeal to well-heeled consumers; mackerel as the “flower” of the sea. In the Expand phase, think about training and adoption. Find a big idea. How about video marketing?
Sales Hacker
FEBRUARY 1, 2022
In this episode of the Sales Hacker Podcast, we have Nelson Gilliat , Demand Generation Manager at Brantr Media and Author of Death of the SDR , a book whose controversial central philosophy we discuss. Nelson runs demand generation for an agency called Brantr and he’s based out of San Diego. powered by Sounder.
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