How ZoomInfo Converts Hundreds of Leads in a Single Day — With a ‘Demo Day’ Sprint
Sales Hacker
OCTOBER 15, 2020
Two years ago, ZoomInfo CEO and Founder Henry Schuck and his then-VP of Sales Operations, Chris Hays, came up with the bold idea to challenge the sales team to convert 100 leads into product demos in one day. The marketing and rev-gen teams meet with the inbound sales team on a daily basis for weeks leading up to Demo Day.
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