Demand Generation Insurance Territories Trends 
The Pipeline
OCTOBER 31, 2011
Recently I have seen a trend that has warmed my heart a wee bit, companies who are actually creating sales libraries for their sales teams. The trend I am seeing at a number of companies goes beyond that. Demand Generation. Territory Alignment. Book Notice. Book Review. Business Acumen. Buying Process. Voice mail.
Emissary
NOVEMBER 4, 2021
This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. For example, instead of just focusing on an industry such as “Financial Services,” you may be better off focusing on a sector such as Insurance.
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