Sales and Marketing Alignment in 2013? Not so Fast!
The ROI Guy
JANUARY 15, 2013
Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. It’s not on Enablement. Enablement ranked fifth in priorities for the incremental spend, with only 1 in 10 indicating that this would be their priority.
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