Zoominfo

FEBRUARY 23, 2021

Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

The Pipeline

APRIL 29, 2011

They’re not business referrals. Now that’s a qualified business referral. The best leads are those you receive through a referral. When you receive a qualified referral, you are pre-sold. Get more referrals and get these results. Demand Generation. Everyone likes free stuff. Inquiries are not leads.

Lead Generation 257

Lead Generation Sales Qualified Lead Top of Funnel Pipeline 257

The Pipeline

JANUARY 2, 2012

To at least nine people, they could be a great source for referrals in and beyond their current companies. Demand Generation. Sales Tool. Territory Alignment. Even if you don’t get immediate positive responses, you are at least starting a relationship early. As well, given that you will end up talking.

Pipeline 219

Pipeline Hiring Cold Calling Top of Funnel 219

The Pipeline

OCTOBER 5, 2011

In and of itself, cold calling, like referrals or other prospecting methods is not the end all and be all. In fact studies have shown that next to referrals, it is the most effective, time and cost efficient way to engage with potential buyers, especially those who have not declared themselves as being in the market. Demand Generation.

Cold Calling 201

Cold Calling Pipeline Twitter Call-back 201

The Pipeline

APRIL 30, 2011

Also on Friday May 13, I share the bill with a stellar group covering some hot topics: 12:00 Noon EDT – Paul McCord: Build a Solid Business on Referrals by Knowing Who Your Client Knows. Demand Generation. Sales Tool. Territory Alignment. Friday May 13th 4:30 – 5:00 EASTERN. Book Notice. Book Review.

Pipeline 223

Pipeline Conference Webinar Metrics Cold Calling 223

The Pipeline

MAY 7, 2011

Here is the line up for Day 5: Friday May 13, I share the bill with a stellar group covering some hot topics: 12:00 Noon EDT – Paul McCord: Build a Solid Business on Referrals by Knowing Who Your Client Knows. Demand Generation. Sales Tool. Territory Alignment. Book Notice. Book Review. Business Acumen.

Pipeline 218

Pipeline Conference Webinar Metrics Cold Calling 218

The Pipeline

JULY 29, 2011

Sales and marketing lead generation tools follow this suit. But the smaller a company is, the more their internal people need to do and the less tools they will have to help them. This means your tools need to allow for this collaboration. How are they going to accelerate referral relationships?

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266