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10 Must-Have Business Development Strategies for Staffing & Recruitment

DiscoverOrg Sales

How to get creative with direct mail. Be aware of what projects are coming down the pipe, and what your prospective company is focused on. Here’s a common process our sales team has used successfully: Day 1: Call the prospect. How to get creative with direct mail. Prospects loved it! “We’re

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10 Must-Have Business Development Strategies for Staffing & Recruitment

DiscoverOrg Sales

How to get creative with direct mail. Be aware of what projects are coming down the pipe, and what your prospective company is focused on. Here’s a common process our sales team has used successfully: Day 1: Call the prospect. How to get creative with direct mail. “We’re What are their pain points?

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Alinean Launches Interactive White Papers

The ROI Guy

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Just as it is a waste of time and money to launch a direct mail campaign without determining the follow-up, it is also a waste of time to invest in cold calling if you are not in a position to capture the information on every call, assign them to a communication path, and stay in touch, consistently.

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B2B Marketing Guide

OutboundView

We hear prospects say things like “we target the mid-market” or “we focus on enterprise customers” – but what does that actually mean? They help businesses clearly define who the key decision makers and influencers are at a prospective company. Outbound emails should look like they’re personalized for the prospect, even if they aren’t.