Sales Hacker

MAY 11, 2021

On this episode of the Sales Hacker podcast, we talk to Joe Venuti, VP of Inside Sales at Sendoso, on how to maintain a healthy work culture in a remote environment and why direct mail is effective in the digital world. The ability to be patient and process things quickly and pivot based on needs is important.

Direct Mail 57

Direct Mail Hiring Account Based Marketing Proposal 57

LeadBoxer

DECEMBER 8, 2019

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

DiscoverOrg Sales

SEPTEMBER 19, 2017

With a list of best customers, look for patterns among attributes, of both the company and key prospects within the company: Company size, industry, location. An example ICP if you sell compliance management software might be: $75m+ revenue and growing at 13%+ annually. Engage key accounts and prospects. Direct mail campaign.

Account Based Marketing 230

Account Based Marketing Ideal Customer Profile Webinar Metrics Direct Mail 230