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PODCAST 160: Why Direct Mail Sells to a Zoom-weary Population with Joe Venuti

Sales Hacker

On this episode of the Sales Hacker podcast, we talk to Joe Venuti, VP of Inside Sales at Sendoso, on how to maintain a healthy work culture in a remote environment and why direct mail is effective in the digital world. The ability to be patient and process things quickly and pivot based on needs is important.

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Are You Trying to Complete the ABM Marathon – Before the ABM 5k?

DiscoverOrg Sales

With a list of best customers, look for patterns among attributes, of both the company and key prospects within the company: Company size, industry, location. This is how straightforward it can be: Take the example of Clinton Reeves, a DiscoverOrg power user at Pivotal, a software services company. Engage key accounts and prospects.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

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How Limeade Is Keeping Collaboration at the Heart of Their Account-Based Plays

SalesLoft

In fact, there should never be a handover between marketing and sales once a prospect becomes a lead. We agreed brand awareness was our initial focus, and that once the new normal of working from home set-in, we would pivot to a more consultative approach to selling. . ads, direct mail, personalization) by the account tiers.

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4 Pillars To Creating a Successful Sales Plan

Vengreso

With so many ups and downs this year, as well as company pivots and new long-term strategies, sales planning is more important than ever before for success. Request a demo to learn how to integrate direct mail and gift into your existing strategy by visiting Postal.io. Have you reviewed their sales plan for prospecting?

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]

Pointclear

Marketing provides air cover by nurturing and educating their known universe of prospects. While sales is effectively utilizing the moments of attention that marketing is engendering with their target prospects. Don’t forget all of the additional channels beyond email, mobile, and social to communicate with your prospects.

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Alinean Launches Interactive White Papers

The ROI Guy

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.