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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

Since this area can be technical and somewhat confusing, let’s dive into some important considerations for email marketers formulating a domain strategy—including which domain type to choose, how to use your domain to reinforce your brand, and how to protect your domain from cyber threats. . Glad you asked. .

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5 Ways Email Marketers Avoid Getting on a Gmail Blocklist

Appbuddy

percent of global email opens. As one of the most popular web-based mailbox providers (MBPs) in the world, it’s likely that they’re your go-to for email marketing. Although blocklists exist to promote a safe and spam-free email environment, getting added to one can feel like the kiss of death for email marketers.

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Google Announces General Availability of BIMI in Gmail

Appbuddy

We provide the tools you need to manage both DMARC and BIMI within our Everest platform. With Everest, you’re able to generate your BIMI record, host your BIMI SVG image, and preview your message at BIMI-enabled inboxes. We can’t wait to see how this impacts the email marketing landscape going forward.

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How to Grapple With Apple

Appbuddy

Image caching means the email images (including tracking pixels) are downloaded from the original server and stored on the MBP’s proxy server(s). For pixel tracking purposes, this means only the first download is recorded, meaning multiple interactions with an email cannot be measured.

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