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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

It was interesting to see all three companies use similar descriptions in their SEC filings for both their sales and marketing activity and their market challenges. Sales and marketing activity. Selling subscriptions via a direct sales force. Sales force efforts include field sales and inside sales teams using the phone.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Marketing & Sales Alignment: Encouraging Signs & Continuing Challenges. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ Then I go meet their sales guys, and they say, ‘I have no idea what marketing’s doing. But he also notes the ongoing gap between the two teams: “I mean it’s crazy. It’s hard.”.

Software 187
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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

I had the opportunity to lead a Thought Leaders panel from the best business value solution providers, including our own, Mark Schlueter, who shared his great experience from decades of enterprise selling and team leadership at HPE, and business value tool development Microsoft, Intel, Dell and many other B2B firms.

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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

When selling a product, field sales will be used when the target segment is large and there are many steps in the sale process. Inside sales will work better for smaller segments with simpler processes. Can you provide a list of your past enterprise, mid-market, or SMB customers?

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9 Sales Tools to Increase Productivity

InsideSales.com

Act-On , Hubspot , Marketo , and Eloqua all offer template emails. Although a generic category, and incorporated into many productivity tools mentioned, AI is getting bigger and better at improving sales processes through automation and augmentation. Template emails make it easier to reach more of your leads, faster. Screen Sharing.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Adrienne has been in Enterprise Technology sales for over 6 years specifically focused on helping state and local governments utilize their data to drive better outcomes for our communities. A people person with extensive C-Level experience in enterprise software, business development and operations. Adrienne Greenberg.

Hiring 130
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B2B Marketing Guide

OutboundView

They hire five inside sales reps before they have the tools and processes to make inside sales successful. We hear prospects say things like “we target the mid-market” or “we focus on enterprise customers” – but what does that actually mean? This means a sales optimization tool. Outreach.io (Enterprise).